FLYING STUDENT
About the Program
Tailored for individuals aiming to master complex marketing challenges requiring strategic decision-making, the Corporate Business and Marketing (CBM) Master's program offers a comprehensive academic foundation. Covering the intricacies of the marketing mix, the synthesis process, and dynamic consumer behavior simulation, this program equips you to address mid and long-term marketing decisions in companies. With a focus on qualitative and quantitative methods in marketing, including the latest trends in digital marketing and social media, the CBM program positions you as a valuable asset in the ever-evolving business landscape.
Knowledge that Gratuate aquires
The graduate excels in the analysis and critical evaluation of marketing management and corporate business systems. They adeptly design and implement specific tools within the marketing mix, showcasing a deep understanding of market dynamics and the latest marketing theories. The program places a strong emphasis on acquiring practical knowledge in marketing management, retail management, marketing tools, concept creation, international business, and business systems operation. This prepares graduates to lead collaborative teams effectively, independently design substantial projects, and assume responsibility for intricate solutions. Their comprehensive skill set encompasses qualitative and quantitative marketing methods, concept design, hypothesis formulation, and experimental evaluation utilizing new information technologies in commerce.
Study Plan
Where You Can Work after Graduation
Graduates typically begin their careers practicing their analytical abilities and knowledge in analytical professions, such as Marketing Analyst, Market Researcher, Business Analyst, Digital Marketing Specialist, Brand Strategist, Sales Analyst, Product Manager.
Many of them eventually rise to middle and senior management positions inside organizations, where they assume important decision-making responsibilities. This path demonstrates how well the curriculum prepares graduates for their first roles while also developing their leadership skills. Alumni are well-positioned for success since they are able to significantly impact the strategic direction of businesses both domestically and abroad.
With more foreign direct investments pouring into the industrial, trade, and services sectors of the Slovak economy, graduates have more chances to succeed both domestically and in the fast-paced global arena.
Double Degree Opportunitie
While this Program does not offer a formal double degree, students have the exciting opportunity to gain international study experience through programs like Erasmus+ and other global partnerships. With the chance to spend one or more semesters abroad, students can immerse themselves in diverse academic environments and potentially receive scholarships to partially cover associated costs. It's a unique chance for valuable international exposure, even though it doesn't result in obtaining a second degree, as is the case with formal Double Degree programs.
About the University
The University of Economics in Bratislava, in alignment with its mission and vision, stands as a dynamic and forward-thinking educational institution. It is dedicated to providing top-tier economic, managerial, and business education, nurturing academic excellence, and fostering research innovation. With a commitment to international collaboration and a goal of preparing students for success in the modern global economy, the university is a beacon of learning and innovation in the heart of Slovakia's capital city, Bratislava.